The Downfall of Pakistani Family Vloggers: What Went Wrong?
Introduction: The Rise and Fall of a Digital Dynasty In the early 2010s to mid-2020s, family vloggers in Pakistan experienced a golden age on platforms like YouTube and Facebook. Armed with a smartphone, relatability, and the power of storytelling, they captured millions of views with their day-in-the-life content. Their vlogs showcased a slice of domestic life that many found comforting, funny, and familiar. However, fast-forward to 2025, and the once-thriving genre is now seeing a steep decline. Views are down, engagement is waning, and many family vlogging channels are either pivoting or quietly shutting down. So what led to the